La Yuqawam, in Arabic means Irresistible. LaYuqawam series extends a classic yet modern feel full of elegance, refinement and prestige to oriental perfumery. The series which includes six fragrances has become a classic that never goes out of fashion. The love for this series transcends beyond the originally targeted Arab nationalities to international connoisseurs of perfumes, looking for a sophisticated and modern exhilarating oriental experience.

Ambregris Showers, men fragrance of LaYuqawam III, true to the DNA of the series celebrates confidence, irresistibility and timeless elegance through a highly distinguishing olfactory signature. The perfume pays homage to the famed Middle Eastern tradition of elegant intoxicating fragrant trail; a la scent signature that announces a weaver much before the arrival while leaving behind a mysteriously lingering aura.

Leather accord which is at the core of LaYuqawam's masculine series culminates into an opus of uplifting freshness quintessential of crystalline aura of ambroxan, made greener and spicier with an Occidental touch of Orris and Galbanum. A heady and intoxicating mix of woody ambrox and sparkling freshness, the scent’s heart is infused with opposing herbaceous notes, creating a differentiating scent signature as intense as crystal. La Yuqawam Ambergris Showers was launched in 2016.